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Internet Marketers and Marketing Trends

Because of the advent of social media and smartphones, internet marketing has kept on evolving in the last few years. With internet marketing, business owners are able to promote their products and services to the internet-using public, while the business world keeps growing too.

We can see great changes in marketing trends as the years go by. It is important for businesses to comply with the latest trends because these are in compliance with policies laid out by the two biggest search engines and the biggest internet marketing platforms.

We can expect to see these internet marketing trends in the coming year.

You will now notice that video ads are already accepted by big search engines in their search results page and this gives us the reasons to expect it to be an internet marketing trend. We already have YouTube as the main player behind these video ads, and now also Facebook and Bing are allowing the posting of video ads on their platform. We can see here an increase in video based advertising. Internet marketers should see the opportunities they have in this regard.

Because of the increase of mobile users and internet users on mobile, there will be greater impact with mobile ads. Internet marketers should begin creating ad campaigns for mobiles websites and apps. This is one great opportunity for online marketers. Because of these mobile ad agencies are growing in number.

The trend in social media in still growing even though it has been here for a while. With the growth of social media still continuing, we can expect that they will still be here for a long while. One reason for this is the increase of internet coverage even in rural areas. Facebook, Twitter and Instagram will always have targeted audience. Creating a buzz in whatsapp marketing is also a growing trend. With all these, the social media platform is still one way that marketers can gain exposure.

Mobile apps can phase out websites soon. Most businesses would do well if they have a mobile app in place. With the large coverage that a mobile app brings to a business, investing in apps is going to be great for digital marketers at present.

Another coming up trend is SEM or search engine marketing. SEM is being offered in spots in Google and Bing on their search pages. It takes getting the keywords right in order for SEM to bring results for your business With the number of internet users increasing greatly, the scope of SEM will increase and will become a top marketing trend soon.

Source: Repair Your Marketing Message