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Why You Should Use Video Production in Advertisement

Do you know that video production comprises 37% of the internet? Since film production was invented, this has been used optimally as a way of meeting and touching the audience as a means of advertising and television commercial is the most popular. Film production has also improved along with time and now we are enjoying digital productions.

The sudden rise in the sales of Digital Video Recorders or DVR’s is causing television commercials to become quite archaic. Because of the DVR, the audience has the power to simply go forward quickly to avoid the long run of commercials. For television, this means that the advertising budgets are now unneeded. For many companies, the next big thing is online advertising so they are now focusing on the Internet.

Advantages of Video

The major reason video production is an essential in advertising is because it can effectively persuade. This is the most basic and vital reason. Results from a survey made showed that customers are more likely to buy a product when they have see a video, and it also makes the decision to buy easier. Because of the video presented, many customers feel that they understand the product or service better.

1. Apportioning Video

There is a bigger percentage of people who share video productions to family and friends than those who watch it. The advertising industry thinks that the percentage of reaction views are six times bigger compared to print advertisements. Business card DVD’s are considered more valuable than printed ads so they are given more time. Many people watch the whole marketing video simply because they are curious.

2. Cost-friendly and consistent messages

Getting into the market using video helps by reaching places many sellers cannot reach. Market segments in far places as well as those who cannot do live training can enjoy the benefit of being trained through videos. It also assists by showing the same message each and every time for the viewers. As a training aid, it is reliable and it can reach any number of people. Whether your company is small in size or it is a big corporation, it can benefit your company and it also fits the budget. A three minute presentation can be more useful than a large pile of reading materials.

3.Excellent Sales Tool

An animated version of the product or service can be shown through video, something that you will not be able to do on brochures. A video of customers testing the product can also be shown to prove the effectivity of the product like Video Testimonials Grand Rapids Michigan. Investors are easily convinced when shown videos. A great feature of the video is that it can be edited to add people and places, so there is not need to redo the whole video.

4.It elicits emotions

Video can touch the viewer’s emotions. Something becomes more convincing when you see and hear about it at the same time. With film, viewers can also see the difference a product or service makes and be convincing enough to show that improvement happened.

Video takes up a large portion of the net. This is a proven technique in reaching the audience. iThe perspective of customers about the product widens. Advertisers consider this their best tool. A lot of businesses are now using videos and online advertising.

Source: Video Marketing Big Rapids Michigan