Category Archives: Advertising & Marketing

The 10 Most Unanswered Questions about Productions

The Different Kinds of Video Productions

When we say Corporate Video Production, it means that an audio visual communications material such as DVD video or nay other media commissioned for the use of the company or corporations or organizations and online business websites. Corporate videos are video clips that are used for advertising a company where they would be able to showcase their services, their credibility and the assurance of their production. Usually, it is made or created for a certain purpose in a business to business or corporate to business environment and it is more likely viewed by only a specific or determined target market. Those that are included are usually the products, services, company videos solely intended for advertising, instructional videos, and some others. The following are the most common kinds of video productions for corporations or businesses

Demos for products or services of the company are among the many kinds of video production services. Product demos are highly interesting, entertaining and interactive as it should pick up and maintain the interest of the people who are watching the video. This will encourage the viewers to avail the product because they will feel like the product is good and reliable. This type of corporate video production will most likely leave a great, strong and lasting effect. On top of that, it will also encourage and entice the viewers to check out the company and they will eventually become potential customers.

Lecture video presentation and seminar video presentation boosts the viewers for your conferences, conventions, seminars, talks, and the like if you live case them on your website then, you can just post the modified version of the presentation afterwards in order to extend or prolong the value of the video. Community service presentations, where business usually builds their credibility in the community or in public by giving charitable contributions in the form of products or cash or by doing volunteer work. The company may also do community service through funding productions that can be beneficial to a lot of people and that is channeled through a nonprofit organization. The idea is going to be cost effective especially if the company will use its in-house resources.

Video advertising information about the newest and trendiest services and products may be packaged as a news release on websites like YouTube. Through social media and websites that are most visited, the video can attract larger audiences.

If it is well organized, news and media outlets may even stream the videos for free, especially if the news and media outlets are truly very influential. A concrete example is, a company or a business which will launch or release a new product or service that is tied with a big or known charitable institution could get the attention of many people as the company or business may have mystified them.

Staff motivation video, a type of video which content inspires people, is a very effective and truly great way to build a great team that focuses on teamwork, perseverance, and dedication.

Source: Video Marketing Big Rapids Michigan

Everyone Loves Buttons Inc. Now Shipping For Election Season

FOR IMMEDIATE RELEASE

(Phoenix, AZ)—Everyone Loves Buttons® Inc., one of the leading providers of custom buttons and button-making supplies, has recently announced that they are now shipping orders for the 2016 election season. The company invites candidates, campaign managers, lobbyists, and cause leaders to place their order now for custom buttons that will give them a unique and memorable way to deliver and spread their messages. Customers can browse the array of button sizes and styles available as well as place a custom order directly on the Everyone Loves Buttons® website.

Maura Statman, the owner of Everyone Loves Buttons®, stated “The 2016 campaign season is upon us. This means that voters are being inundated with influences from so many different sources, and it can be difficult for candidates to really get their message across in a succinct yet memorable way. This is where Everyone Loves Buttons can help. Buttons are a keepsake item and the perfect way for supporters to wear their hearts on their sleeves – literally. Our campaign buttons are of high-quality and will make any message – or messenger – stand out.”

Everyone Loves Buttons® Inc. has been in business since 1997. In the last 19 years, they have produced buttons for high-profile Presidential candidates, including John McCain, Fred Thompson, John Edwards, and Ralph Nader. The company was also chosen to create buttons for “No on Prop 8” campaigns. Everyone Loves Buttons® manufactures their own buttons right here in the U.S.A. ensuring high quality and eliminating the expense of the middle man. At everyonelovesbuttons.com, they make the ordering process easy, guarantee their low prices, and have a variety of sizes and styles available for purchase.

“For candidates and supporters who want to be heard loud and clear, it doesn’t get any easier than buttons,” said Statman. “Our team is excited to be able to play a part in helping those who desire to serve our country get their message out to their supporters so that they can spread the word more easily and efficiently.”

About Everyone Loves Buttons® Inc.:

Everyone Loves Buttons® Inc. was established in 1997 in San Diego, CA. and has grown to become one of the top custom pin-back button manufacturers in the country. In March 2005, they expanded their button manufacturing capabilities and relocated to Phoenix, AZ. In 2008, they became a Nationally Certified Women Business Enterprise (WBENC). Their customer service approach helps customers save time and money, allowing them to purchase directly from the manufacturer. All button parts are genuine quality made in the U.S.A. and state-of-the-art electric button machinery is used to produce 2 piece, mylar-topped pin-back custom buttons.

Source: http://markets.financialcontent.com/mng-lang.redlandsdaily/news/read/32156100/Everyone_Loves_Buttons_Inc._Now_Shipping_For_Election_Season

If You Read One Article About Businesses, Read This One

Why You Should Use Video Production in Advertisement

Do you know that video production comprises 37% of the internet? Since film production was invented, this has been used optimally as a way of meeting and touching the audience as a means of advertising and television commercial is the most popular. Film production has also improved along with time and now we are enjoying digital productions.

The sudden rise in the sales of Digital Video Recorders or DVR’s is causing television commercials to become quite archaic. Because of the DVR, the audience has the power to simply go forward quickly to avoid the long run of commercials. For television, this means that the advertising budgets are now unneeded. For many companies, the next big thing is online advertising so they are now focusing on the Internet.

Advantages of Video

The major reason video production is an essential in advertising is because it can effectively persuade. This is the most basic and vital reason. Results from a survey made showed that customers are more likely to buy a product when they have see a video, and it also makes the decision to buy easier. Because of the video presented, many customers feel that they understand the product or service better.

1. Apportioning Video

There is a bigger percentage of people who share video productions to family and friends than those who watch it. The advertising industry thinks that the percentage of reaction views are six times bigger compared to print advertisements. Business card DVD’s are considered more valuable than printed ads so they are given more time. Many people watch the whole marketing video simply because they are curious.

2. Cost-friendly and consistent messages

Getting into the market using video helps by reaching places many sellers cannot reach. Market segments in far places as well as those who cannot do live training can enjoy the benefit of being trained through videos. It also assists by showing the same message each and every time for the viewers. As a training aid, it is reliable and it can reach any number of people. Whether your company is small in size or it is a big corporation, it can benefit your company and it also fits the budget. A three minute presentation can be more useful than a large pile of reading materials.

3.Excellent Sales Tool

An animated version of the product or service can be shown through video, something that you will not be able to do on brochures. A video of customers testing the product can also be shown to prove the effectivity of the product like Video Testimonials Grand Rapids Michigan. Investors are easily convinced when shown videos. A great feature of the video is that it can be edited to add people and places, so there is not need to redo the whole video.

4.It elicits emotions

Video can touch the viewer’s emotions. Something becomes more convincing when you see and hear about it at the same time. With film, viewers can also see the difference a product or service makes and be convincing enough to show that improvement happened.

Video takes up a large portion of the net. This is a proven technique in reaching the audience. iThe perspective of customers about the product widens. Advertisers consider this their best tool. A lot of businesses are now using videos and online advertising.

Source: Video Marketing Big Rapids Michigan

Why People Think Drinks Are A Good Idea

Getting to Know the World of Whiskey

Whiskey is for real men. If you’ve been intrigued by that drink, you may just think it’s daunting to try. So many varieties and brands and ways to drink, not to mention passionate opinions on how-to’s – it can be such a complex world out there. First of all, whiskey is a generic term that refers to any distilled spirit made from grain mash. Rye, Scotch and Bourbon are types of whiskey, so they can be quite similar in appearance and taste. But they are not totally the same, differing in four ways – by grain type, location of distillation, length of aging, and type of cask used.

Subtypes of Whiskey

If you’re thinking of trying whiskey, your first question will likely be which type of whiskey to start with.

Whiskey has three subtypes. Single malt whiskey is made by mixing whiskey made in the same distillery, with the age of the youngest whiskey added is the age of the combined drink. This is the most popular whiskey you’ll encounter.

Another subtype, single cask whiskey, is bottled entirely from one cask. You can find this in smaller distilleries or as one of an elite or novelty line produced by a big distillery.

Finally, blended whiskey is made by blending same-type whiskey together, although in rare cases, people will mix different types, like Scotch and Bourbon.

Drinking Your Whiskey

We now get to the most interesting part – drinking your whiskey.

Below are four ways:

Neat

Whiskey neat, or whiskey in a glass at room temperature – is thought by many as the only pure way to enjoy good whiskey. The idea is to taste the spirit in the form it was distilled, instead of diluting it as the distiller didn’t intend to.

Diluted with Water

For some people, water should be added to whiskey. Just a capful should do, and only clear distilled water must be used as chlorine can alter the drink. Adding water to whiskey is actually functional. It allows you to enjoy the spirits without it melting your tongue.

A third way of drinking whiskey is with ice, a preparation known as on the rocks. Although this is quite popular, many people oppose it, thinking ice melts the drink away past the point of just mixing water. And if tap water was used to make the ice, there’s again the problem of chlorine. If you’d really like your drink ice-cold, just be sure high quality water was used to make the ice.

Cocktail

Of course, you can always enjoy whiskey in a mixed drink or cocktail, but don’t use high-end whiskey for this. That would be such a waste.

Then again, at the end of the day, it’s only you who can decide how to drink your whiskey.It’s yours anyway.

Source: whiskey review

The Beginners Guide To Marketing (From Step 1)

Good Points About Direct Marketing

Direct marketing is one unique sales method which includes approaching the potential customers. The target for direct marketing is the ability to offer information to the customers without using media. To make sure that the direct marketing becomes successful, then it is very important for the business individuals to maintain a huge database of the personal information of customers.

Direct marketing is quite common to the business groups or the service providers with a certain market, thus the traditional methods of marketing such as the newspapers or radio are not used. Also a great reason why this is used by many companies is that the method can be measured directly. For instance, if you are going to send emails to the customers which provide product description, you will know the actual number of individuals who have responded. Hence, such method of marketing will depend on the customer’s response.

Direct marketing can help resolve the challenges which have emerged in the market that allow the business owners to get new customers and increase their profitability. It is thought that there are so many customers that get so many messages which give the business people the opportunity to deliver really good results on the investment.

Through the use of this marketing method, the business owners have been given the opportunity to get a higher efficiency and also reduce the wastage because they are targeting the customers whom they think will purchase or respond to them. After knowing those prospective customers, it is a lot easier for the business to provide more options to a lot of customers. For instance, you may send request to them and also invite them to join any business affiliate programs since they can get the experience of purchasing your goods. Because of this, you can develop that strong relationship with the customers. However, it should be noted that through using email as way of reaching the customers, you should also follow all the professional approach which can help you get more customers.

There are various benefits that you will be able to get by using direct marketing with the goal of reaching those potential customers who will permit the business owners to have more profits from the investments which they make. It can surely help when you know more of the different advantages that you can get from direct marketing so that you will be convinced about why you must use this type of marketing method for the business and for you to obtain great benefits. When you have selected the marketing method which works, then you can really increase your ROI and this is what you surely want to happen.

Source: Aquira